Portfolio of Joey Brown
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Pubnico Trawlers

While the Pubnico brand was well known internationally and domestically, its portfolio included three brands with underleveraged properties, needing revivification and differentiation: Pubnico Trawlers, Trawler Brand & Alyssa Foods. They needed a partner who could simultaneously provide guidance and vision for new opportunities among changing consumer segments and lifestyle trends.

The category was a sea of sameness, with existing brands lacking any defining character. the solution was tp create signature identities for each brand living under the master.

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