Portfolio of Joey Brown

Experience

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I have a desire to create better digital experiences while aligning business objectives.


  • I am qualified in Graphic Design/Fine Arts that helps me make sense from chaos.

  • I have written markup language in the past, specifically xhtml and CSS. I understand the constraints and technical challenges that IT and dev teams face with CRMs, Intranets, CMS and custom sites.

  • I can create designs, personas, site maps and whatever is needed to communicate the team's thinking.

  • I have graduated from the CAAP program that focuses on strategy, communication planning and execution of creative. I strive to adapt traditional brand values to actionable guides for digital platforms.

  • I have worked in a development team environment for five years that includes sprint sessions and process with UX, UI, Front-end, Back-end and engineers.

  • Knowledge of Adobe XD, Illustrator or other tools for generating wireframes and specifications.

  • I have over 16 years of experience in the application of design to real world problems that impact consumers and employees alike and can traverse the spectrum from strategy and design, to build and activation.

  • I am passionate about human-centric design and product delivery methodologies.

  • I have firm beliefs about design principals, practices and products that help get the most out of the team and every project.

  • I am deeply curious about users, product and design. I obsess about the problems the company is solving and I have no hesitation to pour myself into the details and be hands on. I am passionate about my craft.

 
 
 

Project Experience

Client: Cavendish Farms
Project: www.cavendishfarms.com
Responsibilities:
Research – personas.
User flow – Sprint sessions, wireframes
Ideation – information architecture/site map, sketches, low-progressing-to-high fidelity wireframes, usability testing feedback, annotated iterations, and before/after examples.

Client: SaskPower
Project: www.saskpower.com
Responsibilities:
Campaign development, Awareness, Tone & Voice, Experience campaigns.
Idea, dev, implementation across multiple channels and media.

Client: Atlantic Lotto
Project: https://www.alc.ca/content/alc/en/our-games/lotto/salsa-bingo.html
Responsibilities: Concept dev. Creative and production. Implementation of brand assets across all channels.

Client: League Data
Project: https://leaguedata.ca
Responsibilities:
Research – personas.
User flow – Sprint sessions, wireframes
Ideation – information architecture/site map, sketches, low-progressing-to-high fidelity wireframes, usability testing feedback, annotated iterations, and before/after examples.

Client: Halifax Harbour Bridges
Project: https://www.hdbc.ca
Responsibilities:
Research – personas.
User flow – Sprint sessions, wireframes
Ideation – information architecture/site map, sketches, low-progressing-to-high fidelity wireframes, usability testing feedback, annotated iterations, and before/after examples.

Client: Elections Saskatchewan
Project: www.elections.sk.ca
Responsibilities:
Research – User behaviour, building empathy.
User flow – Sprint sessions, wireframes
Ideation – information architecture/site map, sketches, low-progressing-to-high fidelity wireframes, usability testing feedback, annotated iterations, and before/after examples.
* Knowledge of client server limitations and security procedures. Implementation of live election tracking during the election days so users can see results of voting.

Client: NSCSW. Nova Scotia College of Social Workers
Project: http://nscsw.org
Responsibilities:
Research – User behaviour, building empathy.
User flow – Sprint sessions, wireframes, UX flow charts.
Ideation – information architecture/site map, sketches, low-progressing-to-high fidelity wireframes, usability testing feedback, annotated iterations, and before/after examples. Knowledge of client server limitations and security procedures.
* Implementation of app as a tool for helping people in immediate need of answers.

Client: Sasktel
Project: www.sasktel.com
Responsibilities:
National Campaign Development for:
TV commercials 30 sec.
Promos,
Web upgrade,
Print materials,
OOH,
POS in store,

Client: Nature’s Way Canada
Project: www.natureswaycanada.ca
Responsibilities:
Creative development of campaigns for:
Display ads,
Social engagement,
Drive to Site.
* Needed to gain expert knowledge on over 20 herbs and sub-brands including Probiotics, Sambucus and Alive supplements.
* needed to consider new focus on amazon over brick and mortar sales.

 
 

Discovery Sessions

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Personas

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Frameworks & Mapping

Digital consumer/user journey map that includes paid, earned and owned media. Tool to build empathy, a big picture view, breaking silos, bringing focus and revealing opportunities.

Digital consumer/user journey map that includes paid, earned and owned media.
Tool to build empathy, a big picture view, breaking silos, bringing focus and revealing opportunities.

 
36 week timeline for a website project.

36 week timeline for a website project.

 

Pitches

 

Strategy - CAAP

 

Integrated Communications Planning

  • Learn how to integrate consumer, brand and business goals into a
    communication planning approach.

  • Apply tools for developing more strategic and creative ideas and learn how to express ideas as communication strategy/tactics.

Integrated Media Solution Delivery

  • Explore the 360° media landscape and build perspective on how to fully
    orchestrate a plan at the delivery level.

  • Understand how to assess the fit between the needs of a communication
    plan and the potential of key media platforms.

  • Apply tools for expressing communication ideas as media strategy.

 

Style Guides

 
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Site maps

site map example

site map example

 

Style Boards

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Digital Projects

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League Data

UX, UI, Intranet

 
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Mackenzie App

Tour booking app for art gallery

 
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Azorus CRM

University web platform and app for Tableau

 
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SaskPower App

App development for Powering the Future experimental booth. Tablet only

 
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NSCSW App

App Dev for code of ethics social tool. Mobile only

 
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Election Website

UI/ UX. Live voting execution.
Desktop, tablet and mobile

 
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Museum Website

UI / UX. Desktop, tablet and mobile

 

Agropur Farmer’s

Integration of brand message and content for various social channels to drive to site or engagement. KPI focus.
Organic and boosted. Desktop & Mobile

 
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Wilson’s Home Heating.

Online tracker of donations for various charities
Desktop, tablet and mobile.

 
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Sask Docs

Online recruitment platform
Desktop, tablet and mobile

 
 
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Break out your style

Social contest concept and execution.

 
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Nature’s Way

Cold and flu landing page.

 
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RENNS

Regional Enterprises Networks of Nova Scotia Website