By Joey Brown
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Empowering women.

Redesign of the entire brand for Crescent & Friedman, including a new logotype, visual identity, printed material and website, with a focus on a refined and timeless aesthetic. The aim of the new site was to effectively showcase their photography within an immersive, luxurious environment; coupling elegant transitions with a considerate approach to typography and white space. Collections with photoshoots were developed to fully reflect the different personalities, styles and locations of each of their subjects and themes.

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