Baie Run Omega3, a raw and organic pet supplement wanted to update their brand, which had changed ownership and looked disjointed and dated.
The new visual identity that grants a friendly and approachable look while emphasizing the organic and healthy vibrancy of the ingredients used. Amber colors and a clear set of icons help denote the flavors of each of the products.
The overhaul applies through a new visual identity, full lineup of packaging, and marketing collateral. It takes into account various governing licensing for organic certification and strengthened retail distribution partnerships, such as with Loblaws Foods (Sobeys).